Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

Thursday, June 1, 2017

May 2017 Recap


Kyoto State of Mind.
In case you missed it, Crunchyroll is streaming The Eccentric Family (Uchōten Kazoku) season 2.  They actually started doing this in April, but it's still a slow release so you haven't missed much.  There's something about this series that anyone who has lived in/near Kyoto is going to get all squee-squee nostalgic about.  Ditching class to just hang out around the shrines and parks around Kyoto creates a special feeling that just stays with you.  The Eccentric Family does quite a nice job capturing the Kyoto city-scape and overall vibe.

Some artistic license does in fact, take place.

If you haven't seen it at all, The Eccentric Family is a well made series that incorporates elements of Japanese mythology with the inter-personal politics and foibles of everyday life.  The characters have interesting faults and while not being completely free of trope-tastic deus ex machina plot navigation at times, it folds it in nicely and doesn't make investing your time in the series a painful experience.  So if you haven't yet, go on over to Crunchyroll and give it a look-see.


Anime-Style Novel Contest in Japan Bans Alternate Reality Stories and Teen Protagonists
I am ok with this.  You know why?  Because if they didn't then 90% of the entries would be that same shit.  Yes, Alck-Metal-Fullamist was great (the first time around), but we don't need to hear a million stories about how in a world where they wear hats on their feet and hamburgers eat people, a 16 year old born without a left ass-cheek saves an entire planet of vaguely middle eastern weirdos with purple hair from magic-hitler.  Come up with something a bit more appealing to a broader audience.

http://en.rocketnews24.com/2017/05/22/anime-style-novel-contest-in-japan-bans-alternate-reality-stories-and-teen-protagonists/

Remember when I wrote that thing about AMVs and it got everyone in a tizzy?  Of course you don't, fresh', it was 2011 and you were taking the SATs.  But what I did mention was how agonizing it was when certain trends become too prolific, and there was an unhealthy saturation of AMVs using the same Linkin Park song(s) to either Evangelion or that new Vampire Hunter D that came out at the time.  So, so, so many of those were standing between the audience and the actual good AMVs that it was just painful.  Such is the case here and now with writing.  It is the same shit over and over and over just with different hair colors and number of "senpai notice me!" moments.  If outside force is required to avoid that, then it should be applied.

Stories that can appeal to high-school aged consumers don't have to have any high school characters in them in order to have said appeal.  Furthermore, by not pigeon-holing the type of narrative, there are now other segments of the audience that can be potential consumers as well.  We can come back to Dragon Maid for this one because back in January I mentioned exactly that.  Dragon Maid is popular with the high school crowd, but it's about a fully functioning adult protagonist (and a dragon).  Someone well out of school, with a job, living on their own.  This means that people in that situation can relate to the story and characters as well, not just students who have that part of their lives to look forward to.  It's why it spans so many different segments out there.

Also... Boobies.

Being a writer means being part of an industry.  It's a business.  And as a business, you can't do it by writing what you want, you have to write what they want. In this case "they" being any potential customers willing to pay money to purchase said writings in whatever format.  When that matches up, then hey, good for you.  When it doesn't, suck it up and deal with it if you want to keep doing this.


AMAZON Japan to Buck Long Standing Tradition and Deal Directly with Publishers.
Amazon Japan has recently loosened its Wal-Mart like iron fist contract terms with distributors in terms of demanding the lowest price, thanks to some prodding/investigation by Japan's FTC.  Dropping the most favored nation clause, as it's called, means that Amazon can no longer make it a rule that every vendor must offer Amazon a lower price than any other e-commerce site they also sell to.  It is perhaps to offset this new dent in earnings forecasts that Amazon Japan is now pursuing a direct distribution strategy with Japanese publishing companies, rather than use 3rd party partners/vendors such as Nippon Shuppan Hanbai Inc.  With plans to order what are sure to be bestsellers straight from publishers, this will allow them to earn more while adhering to the SRP/Cover Price, or discounting it, or whatever it is they do; I don't know - I don't work there.

Look upon your doom, bitches.

Japanese industry and business culture has always loved a middle man.  So much so that there are giant companies in Japan providing middle-man services that have no market what so ever in countries like the United States or EU.  Take Creek & River Co. Ltd. for example, a placement agency for freelance creative people and studios, which places the freelancers at temp jobs with very large companies. It's basically a big Rolodex of freelancers with subscription fee.  In Japan, this is great because socially it's just unheard of to try and "cold contact" someone for something without a formal introduction by a mutually known party.  In the USA, all Procter and Gamble has to do is post something on a website and BANG, everyone with a BA in graphic design is firing their folios at them that they'll be able to pick someone in 24 hours.  C&Rs first foray into the U.S. market was mostly a disaster.

So Amazon is bring that "what do we need you for?" mentality to its Japanese operation, and it will probably be successful. Despite many aspects of Japanese society being in the technological dark ages (ATMs have "closed hours" and major entities still use fax machines a lot), people buying stuff online is widely accepted because another thing that's super popular in Japan is getting stuff delivered.



We know where you live!

Due to its serialized nature, manga will most likely be affected as much as other mediums such as novels and academic texts.  Rather the terms at which Amazon can offer e-reader versions of manga will have a far greater impact on how the market develops, and now that they will be dealing with large publishing companies, the pendulum may be able to swing in their favor.  We might see some very rapid manga releases as publishers hand off the legwork, and more importantly, the overhead cost of translation and distribution in non-Japanese markets to Amazon. 


Japan and ASEAN Release Joint Action Plan at the Intellectual Property Offices Symposium 2017, in Kanazawa.
The Seventh ASEAN-Japan Heads of Intellectual Property Offices Meeting took place this month in Kanazawa, resulting in the joint ASEAN-Japan 2017-2018 Intellectual Property Action Plan.  Before you get all excited and wonder why Anime News Network didn't plug this in the feed, keep in mind this was made by ASEAN industry heads and the JPO (that's "Japan Patent Office" in case you were wondering).  Sorry to pour ice water on your boners, but no, fansub bootlegs and those pirated copies of Pokemon Sun & Moon that got you perma-banned from Ninendo Store and bricked your DS were not on the agenda.  This was almost all exclusively to do with patent law, proprietary manufacturing processes, and chemical formulas.  Also the entire detailed plan isn't available (or it is and I'm just bad at searching for it) but the joint statement, which consists of lip service and farts of well wishes, is online should you care to waste 93 seconds of your life reading it (.pdf file).   However there is also the analytical data from the manufacturing sector - it's pretty detailed.  Good luck, ya weebos.

This is totally what every patent attorney in Japan looks like, I am an expert.
 
But don't go back to checking on that torrent just yet, some things are going to come out of this.  Such as;
  • Although not an ASEAN member, China is slowly being dragged in to these kind of agreements as such activity increases and pressure mounts to stay in the game. Bringing China along for the ride by 2025 is a major step in quelling the "wild west" type of environment when it comes to IP over there and that will include entertainment IP as well as technological. 
  • New and streamlined avenues for prosecution of infringements may be able to (in the future) allow protection of entertainment IP as well, meaning ASEAN countries will be seen as stronger more viable markets for licensing rather than just write-offs to be ignored.   Except Vietnam; they'd probably still censor the crap out of everything.  
  • This is further strengthened by the listed objective of enhancement of collaboration between IP enforcement agencies, which will undoubtedly also enforce IP regulations on things like consumer products, well known brands, and entertainment.
Interestingly enough, there is a separate conference to deal with IP in terms of industrial databases computer codes, and AI software.  It's called  Intellectual Property System Study Group for the Fourth Industrial Revolution.  With a title like that you know it's Japanese.



Wonder Woman: Gender-Segregated Screenings at Alamo Draft House.  ...oh here we go.
It's a thing that's happening.  As fun and or empowering as this seems to be, it also seems to be living on the border of "grey area" and "illegal" as well as in no way keeping with the actual spirit of gender equality (it's really the literal opposite).  Here in New York this may run afoul of some significant legal barriers, including Seidenberg v. McSorleys' Old Ale House (1970, United States District Court, Southern District, New York), which means having a liquor license comes with some very clear rules in terms of what you can and can't do regarding public accommodation.  Also what are they going to do about staff?  Is it going to be women only wait-staff?  Because if that is the case, the Department of Labor might take issue with Alamo also.


Yes, this stupid shit again.

I think my support for Wonder Woman as an IP (and an important one at that) has already been explicitly shown both here and here.  However, it is now tainted by the unfortunate social justice reaction which seems to be the same transparent and ridiculous strategy that was employed with the 2016 Ghostbusters.  Every single source of criticism of a business refusing to sell to members of the public because they are such-and-such a gender being instantly labeled as sexist, misogynist, white-nationalist (yes I actually saw that allegation out there regarding this mess) and then is just followed with screeching as loud as possible with no salient argument regarding favoring the exclusion of a specific gender from a licensed business.  I have seen some counterpoints which support doing these screenings, but I haven't seen a single one that seems to acknowledge what is actually happening.
1) Bars and clubs have "Ladies Nights"  or "Boy Nights" and that's legal.
Yes, because that's incentivization, not exclusion.  Specific groups, by gender in this case, are given incentives to patronize a business (which I still think is straight up sexist, but it's also so nebulous from a legal standpoint that it's not getting resolved any time soon that's for sure), but at no time can these businesses actually exclude admission to anyone based on gender during these or any other events.  That's kind of a game changer. Alamo isn't offering discounts or free food or anything else to women in general, they are simply saying "if you are gender such-and-such you will not be admitted/served" ...that's a very clear difference.
2) It's a non-profit fundraising event so they can do that
There's nothing that says something isn't subject to discrimination laws just because it's a non profit event or organization.  Hell, Otakon is an NPO, but do you think they'd be able to get away with having scheduled events for gender this one to the exclusion of gender that one?  The answer is no, they'd be breaking the law regarding public accommodation, and they really just shouldn't do it in principle.
3) But Alamo has classified these as private events, so they can exclude whoever they want. 
Can anyone come up to the box-office and buy a ticket if they are the gender that Alamo has decided to allow?  Yes?  Well then that's going to have a hard time meeting the definition of private event, we're back to public accommodation territory.
4) But what about Curves?  They are gender-exclusive and not getting in trouble so it must be ok!
Sorry slick, but you might be interested to know it is indeed the case that a number of states allow for exemptions to gender discrimination laws.  However it is limited to a specific type of business or entity, and almost always done on religious grounds (yes the original reason gyms and workout centers can gender segregate is because of religious demands).   It is also not the same in every state. Guess what kind of business is not on that list... yeah, there's that liquor license. So does not apply is pretty much how that one ends.  Probably.

See, I like Alamo Drafthouse, and if they get sued or fined, that's bad.  If they lose their license, that's bad also.  I don't want that.  So making sure that this won't bite them in the ass if a state agency gets involved or someone straight up sues is important for them if they don't want to be at risk for something that might shut the place down.

The problem now is that the go-to strategy of 3rd wave is now firmly in place, meaning anyone pointing out that A) this is an example of an entire segment of the population being excluded from public accommodation by a licensed business based exclusively on gender and that B) such a practice is potentially illegal, is now automatically labeled a sexist and misogynist in as loud a shouty-shout voice as can be made.  Woke ≠ Smart.  The bad part about this is that unlike Ghostbusters 2016, the ridiculous infusion of identity politics is going to tarnish what looks like a genuinely good movie this time, which is unfortunate.   I am fully thinking that Wonder Woman is going to be kick-ass.

Now I could be wrong about literally all of this, but until someone comes to me with a cogent, salient argument about the matter, rather than some white-knighting bullshit insult screaming and name calling, that's where I see things landing on this one.

Too sexist for the UN; But not sexist enough for the Box Office.
Makes all the sense you'd expect from people who do stuff like this.

Oh, by simply pointing this out I am now apparently, in addition to being a misogynist, sexist, and racist (somehow), I am also mansplaining... to literally anyone who reads this I guess? Can a man mansplain to another man?  Who fucking knows...


Bobby Moynihan Leaves Saturday Night Live.
Piece of Toast seen laughing maniacally - Garmanarnar inconsolable. In other news, Rick and Morty season 3 is set to air just in time for the 2020 US Presidential election. 

Your Plumbus is on back order, now shut the fuck up!

Yeah ok, they say it's going to air starting in July 2017, but any bunch of fucktards who pull "April Fools" jokes with their own TV series after the year 2004 are both, not to be believed and should be the subject of physical violence whenever possible. Seriously... I hope someone gets kicked in the nuts over this bullshit.


Jim Henson Exhibit to Open at Museum of the Moving Image July
The Museum of the Moving Image has announced that they will open a permanent version of a similar traveling exhibit form years earlier.  According to DNAinfo:



The Jim Henson Exhibition — a gallery of more than 300 objects from the famous puppeteer's career, including dozens of his best-loved puppets — will debut to visitors on July 22, the museum announced Wednesday.


The Museum of the Moving Image is located in Astoria Queens and is easily reached by Subway.


Holy Shit This Actually Happened.

www.huffingtonpost.com/entry/sportswriters-tweet-about-japanese-indy-500-winner-causes-a-stir_us_592c128ee4b0065b20b7769c


I've never liked the type of worship of the military-class that started gaining momentum in the USA after it was obvious the wars Congress voted for were going to continue in perpetuity. "You give me special parking spots - my spouse is active duty!" "You don't get to criticize the military because they're fighting for YOUR freedom" (just not the 1st Amendment apparently) "blaaaarrrrggg!!!"  I really fucking hate that.  Did you join the military just so that others would have to kiss your ass?  No? Then stop acting like you're entitled to others kissing your ass.  If you look at the books that Terry Frei has written, you'll see he's really into the whole war and politics stuff as well as sports.

So apparently it seems like that kind of thinking was behind the comment of (former) Denver Post sports reporter Terry Frei, stating he was "uncomfortable" with Japanese Professional Driver Takuma Sato having won the Indi 500 on Memorial Day weekend.  Well, unless this schmuck said the same thing about the race in 2012, 2011, and 2010, when England won (you know, that country that had a giant Empire which tried to stop the USA from literally existing... twice), then it just shows that he's basing his comments on racism, not nationalism...  yeah, I'm gonna go with racism is kinda the worse one of those two.  I'd bet he wouldn't even have said the same thing if a German or Italian driver won this year.  I mean by this fucker's logic, you'd have to think the same "uncomfortable" thing if the race was won by a driver from; Japan, England, Mexico, Canada, Spain, Germany, Italy, Algeria, Turkey, Iraq, Vietnam, The Philippines, Austria, Romania, I guess North Korea too (and almost France that one time).  Something tells me this ass-face probably wouldn't do that.  Therefore his is indeed an ass-face.  ...fucking ass-face.

As an American who likes things Japanese, it's quite deflating to see things like this happen, and even more disheartening to know why they still happen.  Yeah, firing this shithead is a necessary move for the brand of the Denver Post, but the unfortunate part is, it's not going to change the way this fucker thinks in the slightest.  I don't even know if anything really can.

This kind of shit was already cartoonishly worn out in the 1980's.

People are on different sides of the issue; was it a correct decision by The Denver Post to fire this twerp?  Well yes I think it is, but I don't know if I myself would have done it if I were in charge, I'd really have to think about it.  The thing is, Terry Frei is an author and sports reporter for The Denver Post, and is making a public comment about sports.  Personal twitter account or not, keeping him on-board now damages The Denver Post's brand value significantly.  So from a public relations, marketing, and finance perspective, separating the brand from the entity that is Terry Frei is the correct decision.  This is the same kind of thing that happened with JonTron and PlayTonic.

Qualitative analysis can be an important part of corporate strategy as much as quantitative is.



Friday, June 17, 2011

Failure to Deliver: Duke Nukem Forever PR debacle hilights the rift between industry and fans.

-
When companies are out of touch: In PR, you're not supposed to get what you pay for.

All out of bubblegum.

The saga of Duke Nukem Forever is a tragedy. If it had simply never been made, and remained an unreachable dream composed of the collective musings of what might have been, it would have been a beautiful tragedy. However the fact that the game was actually made, released, and has invaded the imaginary notions of what Duke Nukem Forever would be. Notions that had built up for over a decade, makes it an ugly spectacle. A crime against nature, a product that was taken too far by someone who was not stopped in time, and now flails around the market place grasping at any source of revenue with its deformed limbs.We all remember that sinking feeling we got when we first saw JarJar show up in Star Wars I-III, and the disappointment of Axel's Chinese Democracy. Like those over-awaited things, Duke Nukem Forever had an impossible task before it, a task that wasn't always impossible, but had become so via circumstances created by egomaniacal managers who chose their own subjective reality over real reality, and were too rich and insulated to be told otherwise by outside observers. A perfect situation to trap the game in development hell for a long enough time for our imaginations to conjure up something so fantastical (or maybe fan-testical) as to be unrealistic in terms of being realistically achievable. It could do nothing but fail as a game to live up to expectations, and yet chose to go ahead and fail anyway.

If you spent a serious portion of your life actually working on Duke Nukem Forever, this realization may cause some distress. The main nucleus of this distress, is that a negative (or at the very least lackluster) reaction of independent media, grassroots ratings, and consumer communities, creates an intense sense of loss. Loss (or even potential loss) is one of the bigger psychological factors in motivation (see; organizational behavior), and it tends to be amplified when the object of that loss is partially intangible, which leads to overestimation of what is actually the subject of such loss. But you accept that in the media business. You know that the mystical intersecting point of pleasing "all of the people all of the time" is like some quantum dimension which only exists on the pages of theoretical calculations and therefore it is unattainable. You know and accept this risk as part of what makes PR and the creative entertainment industry function.

Invasion of the finance majors:

Colleges are churning out brand new business majors even as Lehman Bros. and Bear Sterns vomit the old ones back into the job market. They have to go somewhere. When you realize that these people might be finance majors, the nonsensical behavior of PR firm The Redner Group all of a sudden becomes very clear. Thanks to "consultant addiction" all American businesses have come to see even the most skilled labor as disposable, corp. structure is constantly reformulated for short-term gains, and non-core activities are outsourced to an infinitely expanded professional service market where the "invisible hand of the market" keeps prices low, and employee turnover dangerously high. Although for all I know Redner Group is just 3 guys in a closet in Santa Monica.


Here we have a firm that does PR, and like most modern service firms, is probably dysfunctional from on over-concentration on maximizing short-term goals. The Redner Group sees their activity not as traditional PR, but as something closer to investment banking. They work hard and expend resources, and expect a positive return on that investment. They approach their task as if they were a customer, doing nothing more than buying exposure designed to increase unit sales and brand awareness (and brand equity can be monetized with the right kind of powerpoint presentation). The Redner Group spent money paying its employees and maintaining a distribution database and network for early review copies of Duke Nukem Forever. They don't see this activity as PR, subject to intangible market mechanics and the basics of journalism, but rather they see their efforts as a creation of a financial instrument, backed by a formula based on the resulting discount rate from their activities producing a specific IRR coming from expected unit sales as a function of exposure & reviews. To put it over-explicitly; In the mind of The Redner Group, they are a paying customer of video game media, and they expect specific results which further their goals.

irr can get complicated.

Sidestepping for the moment that this is the wrong way to approach PR; The Redner Group's reaction is normal for an entity with such a mind-set when confronted with such a situation. To add general context: If you went to an auto shop to have your muffler fixed, and they did a shitty job, you wouldn't go back there for an oil change - not as an act of retaliation (that's what lawyers are for), but simply because you want a certain thing and they didn't provide it when you paid them. This is how The Redner Group has approached their function as a 3rd party provider of PR for an entertainment product. This is a terrible thing to do, and it's exactly how you lose clients. Generating press doesn't work like that because game reviewers and other media are not service providers. The implied obligation to help sales of the game was simply a function of The Redner Group's imagination. The twitter threats they issued are unmistakable evidence that there was a fundamental failure to realize that. The implication of entitlement from investment is so apparent here, that it can send no other message that The Redner Group sees media entities and grassroots gaming communities as nothing more than vending machines for advertising metrics. They put in their dollar and pushed the button, but when the wrong item came out, they felt cheated... they felt a sense of loss, and reacted emotionally. The crux of the matter is not that they shouldn't have acted emotionally, it is that they should never have felt that sense of loss in the first place.

Ironically, 2K Games (the company with the most to "lose" in a situation such as this, because of the emotional connection to a lot of hard work that went into making the thing) has not fallen into such a mental trap. This is most likely because games are their business, and they are well aware of how the market works, including the things you should and should not do. I do hope 2K's decision to drop The Redner Group is a permanent one. Old dogs, new tricks, yada yada ...they won't learn. But that leaves the "outsourcing" problem to deal with. A company like 2K Games hiring a full-time PR staff is kind of wasteful when you use those "consultant addiction" formulas of figuring out how much it ends up costing per release. But when you go out and hire outside firms to promote your releases, you risk losing out on access to loyal workers who have built up substantial experience into an arsenal of tacit skills that are simply non-transferable to just anyone.

The solution is that creative companies like 2K and others, need to create the executive position of "Product-Ronin." Kind of a Product Manager on steroids that goes into total immersion at the 3rd party facility. This is one very experienced person who physically supervises and contributes to operations that are outsourced to 3rd party service providers. 1 marketing person from 2K who knows the game industry well, could have stopped this mess before it happened. 1 pro who knows the anime market in the US could have stopped many a terrible dub before it ever got made. 1 person with an alternative perspective could have pointed out that the artistic subtlety in your design goes away when you put this ad on a giant billboard outside:


Oh, no one's gonna have a problem with that image... it's so edgy.

The job of the Product Ronin, is to frequently leave the confines of the home offices and immerse themselves in whatever major 3rd party services that the company is using, and use their tacit-skill set and experience to stop stupid shit from happening. Creative media and entertainment companies need to create this position, and fill it with a trusted, long-time, well compensated employee. Smart service companies will accommodate them and benefit from the experience and knowledge they create there, which they can use to better serve their clients and manage their operations. Dumb ones will think they do a good enough job already.


On a completely different subject; the fading away of Duke Nukem can be seen as kind of a metaphor for the "old world" of male dominated misogynist type gaming dying out and a new global game world where things are quite different. Go talk about that if thinking about turning a brand equity formula into something that produces IRR gives you a headache. ...I know it does with me.

-


Housekeeping Items:
#1) New Format: As you can see, we're including pull-quotes here and that will be the standard from now on. Additionally, some older articles may be retro-fitted with them, as to lessen the tl;dr factor. If you don't know what tl;dr means, then you fail the internet.

#2) Friday is the new Monday. Posts will now go up on Fridays. Their frequency is still being decided between weekly and bi-weekly.

#3) The final post of each month will be a review of something (except this month where it will probably be July 1). The subject of the review may range from film & television, to video games, books, food & drink, or even special events and travel venues. This is open to suggestions.

#4) This blog has always been link-free and anything here can be reproduced in whole or in part in any non-commercial entity.

#5) I haz a twitter. @The_Angry_Otaku

That's all... for now.

.

Tuesday, January 4, 2011

Stupid is as Stupid Does; Japan / US relations after Wikileaks

Anti-whaling shenanegans make things worse, not better.

Another circular point, but it's probably worth it to keep reading.

OK, real quick, one more time; "hey rest of the world, you can't tell Japan what to do." In the history of the world, Japan is a country that's only given into absolute ultimatums exactly once, and that case involved nuclear weapons. The retarded antics of the Sea Shep-tard are so painfully obvious as counter productive, that its South Park moment has come and gone, but much like the true power behind the one ring to rule them all, the mote that is the source of this particular stream of stupid are well hidden within cultural illiteracy.



The Not-Guilty Perspective

There is disinformation ging out on both sides, indicitive of a complete abandonment of any kind of sense of reality based compromise and have devolved into some slobbering conflict of absolutes. Neither side is going to be able to bring this to a quick end now. Anti-whaling forces would be happy if you conjoured up mental images of endangeres species being hauled up onto the deck of a boat and dismembered while their relatives are forced to look on while Cruella Deville looks on and cackles. Now, the hunding, killing, and processing of these whales isn't pretty, but two things to remember; 1) Minke are not endangered (and are also delicious), and 2) This criticism is coming from Australia. A country that spends government money encouraging people to kill and eat it's own national symbol. That's right, Australia, who doesn't like Japanese whaling and whale meat for an almost non-existant whale meat market not in Australia, is wholesale offering KANGAROO MEAT as fun for the whole family. I wonder what it looks like when they poke holes in their necks so the blood can drain out and then rip their skin off so they can bring us this:


Double Standard Alert! ...Fire up the barbie.


I'm bringing this up to show the absurdity of the notion that somehow a Whale outranks a Kangaroo in the "humans are gonna eat us" lottery, even when that animal has the status of a National Symbol goin' for it. It'd be the same as if Chick-Fill-A USA offered fried Bald Eagle and then sent idiots into Canada to tell them to stop hunting Caribu. Yes, it's exactly that stupid, and the reaction is going to be exactly what you think it is. Australia killes 2 Million Kangaroos for meat in a single year, where the number of whales killed by Japan and Korea in the same year is under 2,000. So it would seem that the life of one whale is worth like... 1,000 Kangaroos? Are we going by weight, or intangible animal souls or something?

The Guilty Perspective

Japan went through some very terrible times right after the end of WWII. Ever see the end of Grave of the Fireflies where those two kids starve to death? Yeah, that was happening a lot. In order to avoid that, the government was introduced to a great source of food that was easy to get. Whale meat. And guess which country provided the dessimated Japanese merchant navy with everything they needed to hunt those floating bento factories? Hint: it wasn't Mexico.


But does any of that really matter any more? No, not really. There's lots of other food to get, whale meat isn't popular and it's expensive, and in reality it's bad for you because of pullution in the oceans. The Japanese "scientific reasearch" excuse is such BS and everyone knows it. But like the classic Tail Spin episode where the Sea Duck was mistaken for a flamingo because of simply being labeled so, if it's labeled that, then it is that, even if it's not. That's how Japan works. Like many things Japanese the government turns a blind eye to (read this), the basic strategy was to just put aside some patient hope this issue will go off and die a quiet un-noticed death. ...and now the Discovery Channel has put this shit so far in the spotlight it's going to take 10 years for this issue to go back to where it was in 2005. It's become a high-profile, wedge issue that has entrenched itself into the Japan vs The World "Culture War" similar to the French and the battle over Foie Gras.

Kobayashi Yoshinori’s whaling manga (dead Kangaroos on the lower right).


Now, Kobayashi is a wing-nut moonbat who was probably driving one of those black van "expell the foriegner" protests that used to park outside my apartment on Yasukuni Dori (not for little old me, but because this was across the street). But his level of crazy is not the point. The point is that HIS point is powerful enough to push things to extremes on the domestic Japanese end while Paul Watson's douchebaggery is pulling the extreme on the other end. The end result is that this issue gets further and further away from a quickly feasable solution in a very Carl Rove like fashion.

The Peanut Gallery: How this relates to anime

The only reason I'm bringing any of this up, is that (I forget where I was, it might have been online) but I was involved in a conversation with an idiot otaku who said something along the lines of they were going to "stop downloading manga and anime" in protest of this Japanese whaling thing. That's right, in an effort to somehow hurt the Japanese economy, this person was going to stop STEALING from it. And this is the real problem that anime and manga face from the rest of the world. This otaku (and many others) are under the rediculous impression that their consumption, appreciation, and enjoyment of this media they acquire without paying for it, somehow in and of itself adds some sort of tangible value to the creators.

So here we have this person, who basically thinks they are taking some sort of tangible value away from a company that provided a property that they were consuming illegally. How exactly that was supposed to work, they couldn't articulate, but their head was still thick enough to resist actual logic and the realization that their fandom adds zero value and makes zero revenue to the vast commercial process of creating an anime or manga. The sense of intellectual vacancy in this kind of thing is overwhelming. This person hasn't vowed to not buy a Toyota, or pull their investments from Japanese firms... nope, just stop doing something that adds no value to the Japanese economy in the first place.

Otaku may have an emotional connection to anime, manga, and the various character goods that go with them, but you're not a customer if you're looking at scanlations, you're less than worthless to the manga artists, their assistants, and the publishing staff. You may as well be a Kangaroo, waiting to be blead to death and cut up, cooked, and served at a charity dinner to raise money to buy new equipment for the Sea Shepherd.

-

Tuesday, December 21, 2010

You keep on using that word... The JBPA, Apple, and Copyright

-

I do not think it means what you think it means.

The JBPA brings up a copyright problem, but do they have a solution? Then again, why the hell should they solve Apple’s incompetence by design?


So in what’s pretty much old news by now, the JBPA and three other groups have slapped Apple with an “angry letter” regarding the apple app store and the sea of illegally available manga that resides therein. Much like in similar situations, the Japanese rights holders are angry and concerned that their commercial IP is being distributed by entities who aren’t licensed to do so, and realistically… that’s a very reasonable way to feel. They are also upset that, while it seems the Apple App Store can instantly take down an app that has fart noises or boobies, they seem to leave the copyright diligence up to the copyright holder. This kind of action of a huge company passing on expenses to smaller content providers is all over the history of the fall of the anime industry in the US, when small home media labels were bombarded by all kinds of chargebacks and “so sue me” kind of contract violations from giant retailers and national distributors. Unlike Craig’s List, or eBay, Apple’s app store is directly selling units of commercial goods to the public, and this situation would be no different from WalMart or Sears simply not checking at all to make sure that the products they sold were real and not counterfeit or stolen, instead leaving it up to the manufacturers to send people in to browse the isles and then raise a red flag if they find something wrong. Businesses just can’t do that.

Apple has a lot of growing up to do, and with Jobs at the wheel, they’re never going to do it. He’s still way too bitter about getting booted from Apple the first time, and he was never ever a nice guy. Sure, both Jobs and Gates dropped out of college and "computer genious" and blah blah blah, but while Gates seems to have left college because it wasn’t moving fast enough for his super-brain, Jobs seems to be the guy who left because he pissed everybody off in record time. Just compare the commencement speeches the two have given (look them up your damn self), and the whole personality difference starts to jump out at you. And while Gates is long gone from Microsoft and busy giving away billions of dollars to charity, Jobs is parking his $130,000 sportster with no license plate in handicapped parking spots whenever he drives down to the office to bitch about the new iWhatever being the wrong shade of off-white. He’s made the mistake of letting his company become his identity, and that never ends well.

Apple is now bigger than Microsoft. But it never learned how to really be that big, and so is still acting as if only a small portion of the market is watching what they do. They’re also still designing products for that small portion of the market, but are always first across the line with the features people never knew they wanted. Apple has the potential to remain a majority stakeholder in the emerging world of mobile devices, or pull a Sega and shrivel up again.

That will depend on many things, including how they deal with this manga issue raised by the JBPA. Apple has plenty of quantitative people who have been able to point out that doing even a minimal amount of copyright diligence on these apps (beyond the major properties like Harry Potter or Beyonce) would end up costing so much, that Jobs would fall behind in the imaginary dick measuring contest he has with the rest of the world to see who has the most money. But in reality, that’s just too f-ing bad. Let’s remember, this isn’t the “app exchange” it’s not some Mac BBS or Macworld cruise where the top of the pyramid get together and trade crap with each other. This is a formal division of Apple, the company, selling digital products made by third parties. And a large company like Apple, who is going to sell these digital products, has to do that diligence whether they like it or not. Microsoft knows stuff like this and would have crunched the numbers beforehand to see if it was worth it. Manga publishers have an existing protection under international copyright law and should not have to use their own limited resources to police another company which violates that protection, especially if it’s a company bigger than Microsoft.

It is also important to note (accordig to the Financial Times article) that the bulk of the as yet uncovered infringements are Chinese translations. American otaku will once again undoubtedly gripe when the obvious is mentioned, but if they’re unhappy about the insignificance of the American market compared to the Japanese one, they’re really not going to be happy about how small the potential Chinese market is going to make the U.S. look. What does a 10% sales figure look like in China? It looks like one third of the entire USA. The high population, close proximity to Japan, and lack of cultural hurdles in product acceptance that manga is up against in other parts of the world, makes the Chinese market the only ripe fruit on the tree at the moment. Combine all of that, with a super strong Yen and a hyper expanding wireless market in China, and you have an environment where the only strategy that’s going to get any attention is that of expansion in the Chinese market. Don’t be surprised if it turns out that the money that Japanese companies are pulling out of the U.S. operations ends up going to Shanghai and Hong Kong.

One could argue that he Japanese side of the equation is part of the problem in that they’re doing what they have always done, just bringing up piracy issues without addressing causes or coming up with a proactive solution. But it's actually not true in this case, in that the solution that they are proposing is that Apple do what any other retailer do responsibly; Make sure the stuff they sell isn’t bootleg, fake, or stolen. Apple is not “putting a buyer and seller together” or simply “providing a service” for people to buy and sell directly. They are straight up running this show, and with that comes certain obligations as a global retailer… And like a French tourist in New York who simply can’t understand why they aren’t allowed to smoke on the subway even though it’s late and it’s their birthday*, Apple can’t seem to figure out why those same obligations that apply to the “other companies” like WalMart, Amazon, Dell, or the pawn shop down the street, should also apply to them. Do I really think there’s some sort of mentality at Apple that holds a “rules don’t apply to me” stance? Sure, in Jobs’s head there’s gotta be, but there are enough smart people at Apple who actually have to run things over there that they know this is just a case of keeping costs down to keep their stock as high as it can be. So combine those two and what we’re going to have is a situation that is going to get bad enough so that the royal bean-counters eventually have to approach the king, who probably won’t want to budge on principle until he can actually see money coming out of his pockets (and then you know he'll blame someone else anyway).

Now there are some otaku and Mac fanboys (notice I didn’t say Apple there) who are so religiously into this "Apple as a whole can simply do no wrong" idea, there will be no reasoning with these people. But lots of Mac fans out there might simply notice that this is a case of Apple entering an industry and not playing by the rules which naturally help the smaller players. To see Apple shit on smaller businesses out there, in a kind of cliché Captain Planet sort of way is a sad thing to see indeed. If nothing else, to see that Apple is acting like a real life OCP, should snap a lot of people out of any idealogical daze they're in. The “…have a scale problem but not a willingness problem” (FT article) is such a non-excuse and is patently rediculous if held up to legaql standards of other businesses; “McDonalds wants to make sure the food they sell is up to federal standards, but we just don’t have the man-power, so the customers can look out for that ecoli on their own” or “Foot Locker wants to make sure that all the Nikes we sell are actually made by Nike, but that’s up to Nike to send their people in here and check, we don’t have the resources to do that” …and so on.

Perhaps I’ve been a bit redundant here, but Apple seems to get a pass all too often when it comes to entering an industry and doing it “their way.” But this is actually just the way of “I’m big and tell you what to do haha” and because this M.O. has an Apple logo on the front of it, people seem to reign in their otherwise hostile reaction. This time I am hoping that most otaku out there see that the JPBA is an organization that represents lots of publishers, small companies that all put together aren’t worth as much money as Apple farts in a day. The JBPA is the little guy in this story, and Apple is damaging their business by selling stolen goods, plain and simple.


"The Japanese have hit the shores like dead fish.
They’re just like dead fish washing up on the shores."


-Steve Jobs, 1985.

Way to see the future Stevie, those Japanese never got a foothold in the computer business did they…? Think his opinion has changed much?

Watch how many mac-boys start crying foul at that one. But at least they can have a place to go in Tokyo to pray 5 times a day to the mighty Apple.



*That French thing is based on a true story which happened at Jay St.


-