Showing posts with label hollywood. Show all posts
Showing posts with label hollywood. Show all posts

Tuesday, September 19, 2017

Busybody time

Yep I've been inactive on this for a while, but that doesn't mean I am outta here.  There is a bunch of stuff that is the happenings.


Stuff that has to do with me:
LSATS;  I scored slightly higher than the national average on the LSATs in June.  I might have done better if I had remembered I was signed up to take them... or was sober (I drank 2 bottles of wine before realizing I had to go to the thing, but at least I got in, I can't tell you how many test takers were crying on the sides or in the hallway because they brought their cellphone with them or didn't have a #2 pencil... The were all Asian looking actually...they were, what do you want me do to about it? Lie?) .  But it's good enough to get me to where I wanna go.  This means that in a while I'll be able to win internet arguments by saying "fuck you, I'm a lawyer" and it won't be a lie.  That is not the only reason I am going to law school, but it is the most fun one.


Suck my habeas corpus bitches!

Speaking of legal things, I am also currently suing the crap out of a certain City Agency for sucking at their job.  After that, I will then be suing the private company that was involved.  If that works out I will not have to worry about law-school tuition now that I think about it.  Although I am still gonna go get a bottle of Jonnie Walker Blue Label.


I have been taking on new clients so I am actually a bit busy.  But we will try to bring you plenty more of this nonsense.

Go Fuck Yourself Awards:

Apparently Hulu has decided they hate their customers and no longer wants to be in business, because that new interface/menu they came up with is complete garbage.  I was lucky in that I used the PSN to access it, and they didn't get around to ruining that until September of 2017.  Much as I love some of their original programming and the fact that I could rely on HD quality of programs I wanted to watch (no, Time Warner, I am never signing up for cable TV ever ever again), that menu is just so atrocious that the reverse value ratio it creates is just way too high and I'll just go back to pirating the shows I want to see.   Seriously, was this designed by the nephew of the CEO or something?  Because that shit pile seems exactly like the crap you get when nepotism and cronyism is involved (remember that Obamacare website disaster that happened because they no-bid farmed it out to one of their friends?  Yeah, this is that).  Dear Hulu, fuck you so much for doing that.


https://medium.com/@jyssicaschwartz/new-hulu-sucks-3b9a88726376



 
Also the target of many a "fuck you" from their users in recent memory is Photobucket.  Yes the photo hosting service with the unsustainable business model has decided to change their game in the most Martin Shkreli-esque way they possibly can and charge exorbitant fees to anyone who wants their photos back.  Now this should tell you something about Photobucket; the company (formerly owned by Fox News, so you know the kind of people there are just going to be absolute gems... oh no wait, germs) has absolutely no plans to exist past 2018.  They're outta here.  They know they're outta here, and they are gonna loot as much out of whatever they can before it happens.  The MBA types (I already have one of those so ha), are doing some down and dirty ratios and have figured out that there is a significant percentage of users who will pay that fee. Either they have businesses that absolutely need to have images hosted and can't function of they go down even for one day, or they have more money than smarts and who gives a fuck.  They are going to get as much money as they can, and then fold, because someone there is not gonna have this end without a golden parachute.

http://www.bbc.com/news/technology-40492668




But if you didn't have locally stored copies of your photos and only had them on Photobucket then you're an idiot. 


Boxing the office
So box office revenues are down and this year has apparently been abysmal.  As for reasons, I tend to subscribe to the perfect storm scenario. The ingredients for this perfect storm are three main ones I think; 
#1; stagnant wages.  Let's face it, the generation that is supposed to be going to these movies has been screwed hard and nothing is going to get better.  years ago, someone with a minimum wage job would only have to work 2 hours to afford to go to the movies (to say nothing about the baby boomers who didn't even need to work more than one to afford a movie ticket).  Today, that is a laughable fantasy.  When a movie ticket costs close to your entire shift at your shit-job, you are not going to purchase one lightly.  Jacking up prices and charging extortion rates for flavored wax and carbonated sugar water is going to really bite into the whole willingness to pay part of consumer behavior.
#2; There is something better out there now.  If you are already paying for Netflix, you are going to maybe say "fuck going to that 5th reeboot of whatever the crap it is" and just binge-watch Stranger Things or get caught up on episodes of It's Always Sunny in Philadelphia or Dragon Maid or something.  Online content, streaming whatever, that youtube show you like, all that stuff is the "something better to do" part of the decision to not go to the movies. 
#3; No one wants your shit.  Seriously, blaming Rotten Tomatoes for falling movie revenue is like Hillary blaming Bernie Sanders for losing the election to Trump.  Not only does everyone realize that is complete horse shit, but you come off looking like a out of touch artard who simply thinks so highly of themselves, they can't accept reality.  No one is going, because the movies are crap, mostly made that way in a transparent cash-grab attempt at the Chinese market.  Adding fuel to that fire, is the fact that marketing movies seems to be the only industry where it is permissible for the advertising to straight-out lie to consumers about the product.  We have all seen trailers which basically show a completely different idea of what the final film is about, or even use scenes that are not delivered in the film itself.  No other industry is allowed to lie to consumers with such impunity like that.  So it has fostered a heavy skepticism regarding making the decision about whether it's worth spending money on.



Those three things all at once are a perfect mix of factors that are going to keep people from buying movie tickets. And like any industry dominated by head-up-ass CEOs, Hollywood will absolutely not figure it out until more studios go the way of Blockbuster Video.


The New York Post; Still stupid as hell.
In a September 8th article the NY Post proved that once again the lights are on but nobody's home, by using a photo of the helmet from Skyrim in a story about an actual Viking era burial site.



Come by next week when images from The Fast and the Furious will be used in a story about the New York Department of Transportation.

Whoop Whoop that's the sound of a cash-cow:
Long-running manga and excellent anime series Kochi-Kame (full name; Kochira Katsushika-ku Kameari Kōen-mae Hashutsujo) which ended its 40 year run last year will be back as a manga again.  In terms of animation there are no plans announced so far as I know.  While based on police officers, they're Japanese police which are not as horrible as our American badged thugs so it makes it easier to like.  Plus the cast of the anime is superb.


This is a fun one and one of those perennial titles that are more popular in Japan than the rest of the world.  However if you are learning Japanese, it is a good one to read to improve your abilities and/or stay sharp.  Lots of every-day type conversations in there but with some decent jokes as well.  There is also some frequent nudity.  Because butts are funny.


That's it for now.  See you in the funny papers.
TAO




Thursday, March 23, 2017

Wonder the Woman: Identity Politics + Wonder Woman = A Problematic Post.


This is why we can't have nice things.

Somehow, Wonder Woman keeps ending up atop the plinth of misdirected self-absorbed outrage.  Apparently, this time it's because a distinct lack of visible armpit hair is an affront to everything in the universe and you're a misogynist agent of the patriarchy if you don't get out in-front of DC's offices right the hell now with a protest sign and 3 different whistles.  It is amazing how identity politics wielded as a cudgel by out-of-touch people just ruins everything it encounters.  Actually that's not amazing. What is amazing is that this is working its way into pop-culture via a most agonizing exploitation of ridiculous minutia.

Just to point something out, I naturally don't have any significant armpit hair.  It's always been like that.  You gonna get on my case for not growing it out harder?  WTF.


The above sentiment is what brings an added degree of frustration to this mess.  The people doing all the bellyaching, moaning, whining, kvetching, shouting, ranting, back-turning, and finger waving or whatever various other unproductive disruptive activities they do, know exactly nothing about Wonder Woman other than "something something The Patriarchy!"  They also will never bother to learn.  To many people critical of these things, pop-culture is still something for the "nerds" or "basement dwellers" out there and they themselves with their oh so mighty opinions of what is and isn't appropriate are just so much more sophisticated.  It's understandable that people thought that way in 1987, but not 2017.  Seriously, ask one of them what Wonder Woman's real name is and they'll have no idea, but they'll have plenty to say about her outfit and what books/art you should be able to read or buy.  These social pontifications serve only to damage an existing brand and prevent people from accessing it who wish to do so.  Therein lies the problem.  The "I think it's bad!  So no one can have access to it no matter what" mentality is simply censorship under the guise of socially progressive propositions.  But this does not build anything, nor does it offer alternatives to something they believe is deficient in terms of being "woke" or whatever the comic book equivalent of that is.  It just destroys what it deems as antithetical to its own sensibilities and moves on to a new target. Or just comes back to bashing Wonder Woman again because these people are insane.

This is either sexism or the school engaging in micro-tyrancy. Or both.

Yes that's a school punishing a student for bringing "violent imagery" into the classroom in the form of those above images.  This is most likely a case of not only hostility to Wonder Woman, but also the broader problem that schools have devolved into Zimbardian nightmares of out of control administrators and teaching staff, seeking to dehumanize every student to the point where they can exercise absolute control over them.  There is really not much difference between punishing a student for something so innocuous as the instance above, and that scene in Cool Hand Luke where the prison guards make him dig a hole and then fill it back in just for the hell of it, so they can show him who's boss.  It doesn't end well in either situation.

Returning to the armpit hair issue, Wonder Woman is Greek, and has been alive for a long time.  Regarding specific tastes, you ever see Ancient Greek statues?  You know what's not there on the ones of both women and men?  Armpit hair.  So maybe we can get historical accuracy in on this and say that it is period specific if it means so much to people?  Actually, she's basically half Goddess, so she probably has the ability to straight up will her hair right the fuck off any part of her whenever the fuck she feels like it. 

Hell, the Ancient Egyptians hated body hair so much they all shaved and waxed every inch of themselves (that's both the havers of XX and XY chromosomes), so if an Ancient Egyptian character had no armpit hair and a bikini wax, would that be sexist?  Of course not, it would be straight up historically accurate, but some people would call it sexist anyway by incorrectly applying modern social norms to areas outside their effective purview.


Something something, PH balanced, something something, punchline.


UNwoke:

Oh but that isn't the only bone of picking that the Anti-Wonder-Warriors have with Wonder Woman.  In late 2016, she was "fired" from being an Honorary U.N.  Ambassador for the empowerment of women and girls, because... sexism I guess.  Like maybe she is sexist, or represents sexism or is the result of sexism ...something stupid, the reasons don't make a lot of sense.  This kind of thing is so ridiculous.  Sure there are legitimate issues of sexism and imperialism you could bring up when talking about an affiliation of Wonder Woman with the U.N., however the action was intended to be positive, and helpful.  Then, rather than offer a replacement role-model, these protest people seem only concerned with tearing her down.   A fictional character getting removed from a semi-fictional position at the non-fictional U.N., is something that is apparently worthy of major action, because nothing says gender equality and female empowerment like firing a woman because of her looks. 

This guy knows what I'm talkin' about...
Yes that should worry you, it's terrible.

The armpit-police and people cheering Wonder Woman's removal from the U.N. are some of the same people out there who will insist that the 2016 Ghostbusters is the best movie ever and you're a total misogynist agent of the patriarchy rapist if you didn't go see it 17 times in the theater when it came out.  But then still admit the movie itself was bad when they think no one is listening.  The thing is, they really are wasting everyone's time.  Their efforts might better serve women's issues if directed at other situations, such as;
  
Saudi Arabia is on the UN Human Rights Council.  You know, this place:


 
 
 
She's dead now.  Seriously.

Yes you heard right, Saudi fucking Arabia is (somehow) on the U.N. Human Rights Council.  Saudi Arabia should not be on the U.N. Human Rights Council.  They behead people for "witchcraft" there.  But yay, you got Wonder Woman fired over using a Schick, because what kind of message is the U.N. sending by associating with a fictional character who has been portrayed battling sexism herself but has the wrong outfit on while doing it and was "too sexy" or something...  she should cover up I guess!  Hey wait, doesn't Saudi Arabia have something she can use

It's a good thing the U.N. isn't doing anything else that might send out an even worse message to the world... like letting the country where this shit happens (Warning: very disturbing image) have a say in how the world approaches human rights. 




You probably forgot, but...


Most of these girls (and lots of others as well) are still missing, but that hashtag you put on your twitter 3 years ago is definitely totally helping, they should be getting rescued by Instagram any minute now.   You know Vine was actually killed for getting too close.  

Wouldn't it be great if there were perhaps a League out there, which dedicated itself to Justice, made up of people with powers beyond that of average people, they could rescue these kidnapped children by using those powers for good...  perhaps rescued by a Wondrous Woman if you will, who would fight for the safety of other women and girls throughout the world? 



You're about to open up Google Maps right now...

There is still a violent war and terrifying rape epidemic in the Central African Republic.  I am guessing you don't know where that is.  But hey, you wrote an angry Facebook post when Harambe got shot so it totally evens out (I am guessing you can't remember what the date was when that happened either). 



Hey look, a little closer to home...


 
People are still starving to death in Venezuela.  Yeah it's starting to get close to Raft of the Medusa levels of terrible over there.

Too depressing?  Here's a First World problem for you...


The art instillation in New York City known as Fearless Girl is a temporary one and is scheduled for removal at a later date.  There is vocal support for making it permanent.  All you have to do is contact the office of the Mayor and if you live in NYC you should also contact your City Council Representative.  If you don't live in NYC, you are still a potential visitor/tourist/student/whatever so you should write in anyway.  If you have 5 minutes and a stamp, this shouldn't be a hard decision to make.

There, I just listed a bunch of stuff that you really should be concerned about, and might be able to actually do something that resembles helping, depending on the resources you have available to you.  You're not helping anyone involved by "checking" your "privilege" ...you help by using it to improve situations for others.


Maybe just stick to TV?
Coming back to super-hero movies, I would like to add the disclaimer that I hate hero movies.  Marvel/DC cinematic tripe is something I actively avoid.  With the exception of 30 minutes of Iron Man I saw on an airplane, I have not, nor do I intend to see any of this garbage (this includes GI Joe and Transformers).  So I already know I don't like this movie, but it's because I think the movie is going to be crap (DC couldn't even make Harley Quinn: The Movie without fucking it the hell up).  It's not because of some sort of warped notion of social values that I am avoiding this thing.

Another disclaimer I should make is that it seems apparent that the notion of armpit hair on Wonder Woman to be but a cause du jour with a relatively limited number of people and is most likely getting CNN-ed way out of proportion by the media machine.  Since Trump's tweets don't bring in the viewers like they used to, they have to come up with something.  My writing this is most likely in no way helping the situation either.  Actually since only 4 people are going to read this I don't think it's going to make any difference.

Comic book stories as TV have definitely contributed to our new golden age of television that we are currently enjoying.  Walking Dead, Lucifer, Preacher, DareDevil, Arrow, Luke Cage, Jessica Jones, ...and The Flash I guess?  Is The Punisher still a show?  Also Iron Fist exists.  I know there's more and I'm not even going to go into animated shows but there's now so many all at once that it becomes possible to start doing actual scatter-plots with this stuff. Television actually removes the three main components that usually combine and conspire to kill major movies and make them utterly shitty.  So what specifically is it that makes TV better?

Hey, Maze, you got... a little something... on your... um... never-mind.

#1: No MPAA.  TV Ratings turned into a joke the day VOD became widespread.  With entire streaming services out there now making original content, the notion of making a solidified TV rating system akin to the draconian MPAA a reality, is reduced to a complete fallacy.  I have previously mentioned how damaging MPAA ratings are and most moviegoers who aren't 100 years old have recognized them as mostly useless relics of time when interracial marriage was illegal.  

As long as movies mutilate themselves in some sort of manic episode of body-dismorphia, cutting off their own fingers to fit within the glove of the "commercially viable" PG-13 rating, we will get nothing but equally mutilated works of cinema.  Like a super-model with anorexia, it is not fun to look at, no matter what designer rag you drape around it and how much "confidence" it has.  Hey parents, if you're not convinced yet, then go watch 007: Casino Royale then go watch The King's Speech. Now come back and tell me which rating should be on which movie. 

#2: China hasn't ruined TV yet like it has ruined movies.  The CCP exherts a serious amount of control over Hollywood.  No, there are not people sitting in some dark room, wearing sunglasses, calling the shots and slowly smoking cigarettes while ominous music plays.  However, in financial planning, China as a market is now a significant fixture in earning projections for any project.  Producers, writers, and studio executives now have to take this into account when they decide what projects to finance and how they want them to be made.  So because of that, if you don't think that every major movie made by Hollywood studios has entire teams around them which have the sole function of making sure the final product will meet Chinese government censorship standards and resonate with Chinese audiences, then you haven't been paying attention over the past decade. So, low context stories and simple dialogue, jokes that are more "universal" and therefore more pedestrian, and a style that favors slapstick and visual effects over depth and intensity, those are what you will see a lot of, and those qualities are usually what makes a movie a stinking pile of shit.  That's why Ghostbsters 2016 sucked, it was counting on China and desperately tried to make it appealing to that audience as well... didn't really work out for them.

So to recap, Movies are multi-million dollar investments, the investors are going to want to earn as much as possible on them, and that means following CCP rules. That's how investing works.  Unfortunately, this leads to un-funny, one-dimensional, rubber-stamp stories with dialogue so simple you can't tell if the entire cast has brain damage.  Since TV doesn't need to kowtow (look, a pun) to the CCP, they can get very deep into the high-context type of narrative that domestic audiences can appreciate.  They also not only are able to freely ignore Chinese Government censorship laws but U.S. ones as well.

As awesome as this looks, it would probably end up as a shit movie unless you involve Rule 34.

#3:  Technology... technology everywhere.  This is a broad one, but technology has allowed for productions the level of which would have been unthinkable even as recently as 10 years ago. Higher production values with less equipment.  Post production and effects that can be done in a single home-studio by a creative professional.  And a pool of talent that is able to get more done remotely than ever before.  These things help make the mega-hits possible. 

But wait there's more!  It's not just RED cameras and production technology that is helping, but media delivery and storage technology as well.  When you have a delivery system that frees the audience from an appointed airtime, you have fundamentally changed how people can consume media.  For example, although the last episode of Breaking Bad aired years ago, if I wanted to get into the show, I could still just fire up the Netflix and watch every episode on my own time without having to purchase packaged media which takes up space and has no exit for me to bail in case I end up not liking the show.  No more rushing home to catch whatever episode of anything because you can watch it on your tablet tomorrow on your way to work.  While this can lead to an overwhelming feeling when you realize how much is out there, it is ultimately helpful in building bases which have strong loyalty and follow-through.  It lets people integrate this entertainment into their lives and schedules like never before, which will lead to increased commitment when it comes to following a series.

Netflix is your friend.  Who could not like this show?

So in terms of Wonder Woman, though I don't like Marvel/DC dreck, I actually hope the movie does well, because there is a notion out there about a crossover between the DC and the Power Rangers universes.  I don't know why, but that actually sounds like it would be cool.  I am sure people will complain about something being sexist and all kinds of other -ists and so on, but if both Wonder Woman and Power Rangers are successful, then a tidal wave of investment capital is going to push right through any opposition, whatever it may be, and that movie is gonna get made.

 
Please line up for the armpit sexism check.  Armpit sex is ok though, it's just armpit sexism that's banned.  It means what you think it means.


Monday, April 18, 2011

Hell is Other People: Commercial media consumption in the age of fucktards

There was once a time when the only thing to complain about at the movie theater was either the price of popcorn, or the movie itself. To be sure there were some theaters and certain showtime that always had a reputation of the type of place you didn't go if you actually wanted to watch the movie rather than be involved in some sort of culture-specific MST3K improv. There were always "those places" which were that on the surface.

Fast forward a few years and there was the occasional pager that went off in the respectable places. Maybe it was a brain surgeon or something, and it happened maybe once every 10 times you went to a show. Fast forward a little more, and you had cell phones going off. But this was still the era of pre-reality TV, Saved by the Bell was still making new episodes, and when AOL was a legitimate way for people to connect to the internet. The type of people who could own cell phones were mostly those who were of a respectable sort of behavioral set, knowing to turn the thing off, or having forgotten, quickly silenced it should it ring during a screening. But what was happening was an irreversable forward progression of a sad march to the situation we have today.

There was a congruous curve of both the availability of mobile technology and the increase in permissiveness of obnoxitude as a virtue facilitated through the generation of toddlers told by Mr Rodgers that they were "special", then being exposed to reality TV when they reached the age where illicitly procured alcohol was plentiful. Combine all that with the kind of social and cultural malaise which comes from seeing your college tuition sky-rocket while the baby-boomers still get their medicare subsidized Hoverounds and boner-pills; (sorry kid, no free college for you like I had, but don't worry that crappy job you have will still get taxed to pay for my scooter and viagra, because I'm a boomer and I'm worth it),... all wrapped within the American blanket of individualism trumping the collective good, and you are going to produce a segment of people our age who are just terrible to be around. A ruined movie going experience is just one result of it.

From people answering cellphones, to dumbasses showing up late, to even dumber bumbasses all talking to their one smart friend because they can't figure out what's happening because there aren't explosions happening, to the shit bags that show up late and then just HAVE to twitter during the thing, and the breeders with the 11 kids in the rated R film that sit them all over the place and then have to run back and forth to tell each other things... going to see a movie in an actual theater is something I almost never do and deliberately avoid.

Perhaps having a summer-job as a theater usher back in college has something to to with it also. Nothing gave me more job satisfaction than to bounce a cell-talking douchebag or some human ashtray that couldn't wait to light up. The job satisfaction I had didn't come from the feeling that I was taking something from someone and kicking them out, but that I was protecting the value of the expensive movie ticket of all the other people who had paid their own damn money to see whatever the hell Hollywood crapfest that was playing. You using your iphone to checkin on foursquare, or talk to your home-girl isn't your individual right, it's you straight up stealing from the people around you who paid money to see a movie, a price tag which does not include having to deal with your obnoxious ass. This notion directly clashes with American psychology where Gordon Gekko espouses self initiated value creation at the expense of the "resources" around you, regardless of whether those happen to be the well being of others. From that experience, I learned the value of cellphone jammers. Something indispensable not only at movies, but also at meeting and job interviews, because let's face it if they're busy twittering while you're trying to have a conversation even if it's more informal -incredible rudeness aside- you might as well not be there (...right Patrick?).


Seriously, have one of these if you're going to an investor pitch meeting or interviewing for a job. You don't want their cell to ring and take time away from the 12 minutes they're going to give you anyway.

Hence, movie going in Tokyo. A different universe. Sold out theaters where I guarantee everyone has a cellphone (maybe 2), and never a beep, chirp, or ring, let alone someone actually pick up the thing. Old people who can't tell what's going on wait until the thing is over for someone to explain the thing to them, and no one leaves their trash behind. Because that would be YOU causing a loss of value to OTHERS, which is something that Japanese culture has always placed an inordinate amount of importance on. I found myself thinking that I was definately getting a better value for a $30 movie ticket in Japan, than a $12 one in New York despite the fact that the theaters were identical in quality and technology, there were still half an hour of previews before the feature, and a pack of Twizzlers or whatever was still at a 1000% markup.

Unfortunately, in the USA, there is no way to ensure a separation of asshats simply by paying more money. You go to a different theater, different price, and all you get is a different flavor of a-hole that ruins your experience. Not even subtitles are enough to guarantee a proper movie-going experience. So rather than pay in capital, I pay with time, and wait for these media products to become commercially available in a form in which I can enjoy them in an environment more controlled and free from the chance that a d-bag on a cellphone might fuck the whole thing up from across the room.

This dynamic also holds true for the differences in anime fandom between Japan and America, but going into that at this point would just give me more of a headache. Sufficed to say, I'll be covering it again once convention season starts up. Sufficed to say that this is one of the many many Japanese cultural nuances that fail to port over with the proliferation of anime, and many American otaku remained puzzled as to why they are treated like martians by other Japanese when the scream "SQUEE" on the middle of a train platform or something like that.

There are a number of films I'd like to see, but none so much as to take my chances with $20 on a roulette wheel where the entire experience is turned to shit if even one of the other people in the shared communal space we've all payed to experience, decides to be a fuckwit and make my ticket worthless by doing something that has no place in a theater. Nothing (not technology, not the widening of genres or increased number of indie productions) will hasten the end of the movie theater in favor of at-home media consumption so much as the obnoxiousness of others, and the desire to avoid it.

The $30 streaming of in-theater titles concept making the rounds at this point is the harbinger of the impending end of profitability for movie theaters. It's still a long way away, and the problem of "piracy through pooling" (a group of people pay to stream a movie once, but all watch it in the living room of the richest single guy with the best TV setup) has yet to have a conceivable solution present itself. But still, much like the progression of cars replacing horses, the death of rotary phones, or the CRT monitor, this line only moves forward, and movie theaters will become as alien to our grandchildren as floppy disks. The upside is that studios will have less middle men in between the consumers and producers, which will not make anything cheaper, but it will allow for instant international availability that can actually produce revenue. Streaming the latest Japanese, Chinese, or European films will be just as easy as streaming the latest Hollywood release, once things are in place. That's still gonna take a while.

Saturday, April 24, 2010

The Great Divide:

You're dong it wrong.


So apparently it took a few years for Constantin Films to realize they were the source material for a popular meme, but only a few moments for them to react in a way that would have only seemed logical over a decade ago. If you’re reading this, chances are the only reason you know of the existence of “Downfall” is because of this meme. The parodies had not escaped the attention of the actual makers of the film, and director Oliver Hirschbiegel has even been quoted as supporting such parody creations. Although this kind of parody is not protected under fair use laws, the fact that value for the film is generated from these activities should be obvious. Apparently, the people who work at Constantin are such marketing geniuses, they can not understand the source of value for their film in the English speaking market and why having such a thing is not only valuable, but often so very unlikely in the first place and should feel quite fortunate. This kind of thing has happened for so long now, that there are business school cases written about how companies like Constantin have fucked up a great source of publicity because it goes against the grain of “old media” thinking.

(see, all he needed was some "re-branding")

Of course, most of everyone reading knows that it’s not only a dick move, but unprofitable as well. However the crux of the matter is that while fans and people in the know are aware of this kind of thing, they have still been unable to articulate exactly what is happening in terms of this meme helping the film’s sales, and why it is important. The fact is that these companies simply have not been illuminated to the actual principle as it operates, that once a piece of media has passed into the level of public meme, not only can it not be stopped, but should be taken advantage of. So lets look at the situation:

This thing shows up on the internet and eventually becomes an anticipated regular to most major news developments from the death of Michael Jackson to the victory of BluRay over Microsoft in the battle for Hi-Def DVD industry standard. Before too long, hundreds nay, thousands, of people who otherwise would have never heard of this film were looking it up on IMDB and sure enough I am sure that someone somewhere bought a DVD of this movie because of seeing the meme. But that kind of purchase is the exception, not the rule. In reality, this kind of meme awareness high speed take-off rarely means that there is any increase in actual packaged media sales beyond a fraction of a percent. The Academy Award™©® nomination would have a stronger effect on sales, since it broadly reaches a narrow cluster. This kind of thing is not something that increases sales with a narrow reaching of broad clusters. But it's also not about sales.

It's not the increase or decrease in sales that is the real source of value here. Although intangible and abstractly qualitative, it is the awareness and commonality across very different segments that can be taken advantage of and felt in terms of other areas such as new IP development, or (in the short term) getting the thing into some rental accounts. In the end, it's not about protecting "good" brand awareness by pulling the video, but avoiding "bad" brand awareness by making sure your company's actions do not come off as seemingly as douche-tastic as possible. In a singly publicized move, Constantin Films has gone from having a fairly innocuous brand status of "the company that made that Hitler movie that get remixed on the internet" and brought it straight to "that evil company that doesn't know how to relate to how people interact with media."

Now I am pretty sure that Constantin Films is not so retarded that they actually think they are losing sales or really being financially hurt because of this, so that only leaves two other options, both of which lead to the same conclusion of absolute douchebagery and dickishness. Option one; some cock producer (obviously not the director since we’ve established he is happy about this kind of thing) thinks that the “art” of the film is somehow being corrupted and like George Lucas they want to control everything that happens with their “baby” of a film. Second possibility is that people at Constantin are Hitler fans and don’t want him made fun of. I’ll go with option #2 since this blog has yet to pull a Godwin. So I will say right here that I firmly believe that Constantin Films are Nazis and love Hitler, and that's why they filed the take-down notices.

If there were ever a textbook case of what not to do in terms of marketing and brand management in the digital age, it would be Constantin Films and Downfall. Hopefully, this episode will lead to the actual downfall of this sadly uneducated and misguided company. But as an individual incident with individual players, this is just another short term flash in the pan of the universe that is internet shenanigans, and in 6 weeks no one will care, let alone 6 months.



(You know who else invented the first non-smoking campaign?)

Now the thing is, this is actually indicative of how far behind the media industries of other countries are in terms of where they should be, and Japan is no exception. It’s strange to come from an American generation that has to groan and roll their eyes when told to do such ancient clichés like “think outside the box” or “give 110%” in what we do. The fact is, that in countries like Germany, China, and Japan, “think outside the box” is actually still considered groundbreaking and using that phrase in a sentence in a non-ironic way can still have people take you seriously.

So what do we do when the mindsets and operational expectations of consumers are so far advanced from the old world media that produces the entertainment content they are keen to purchase? Aside from what Shogakukan has done with Viz (at least in part), the basic Japanese strategy has been to simply ignore those segments that are more advanced in their thinking than you can be. Companies simply go on to make what they make, and neither take advantage of, nor pay much attention to viral awareness indicators like internet activity or meme status. That’s not to say these companies don’t realize something should be done. I just spent a month-long consulting gig at a Japanese media company that wanted to “activated” their viewers in some sort of “new community” but had no intention of changing what they were doing in the slightest. The sad fact is that most of these companies still believe that they can take advantage of internet-born marketing phenomena, while retaining pre-internet strategies and business models.

People have accused the recent Shogakukan request to take off the scanned manga out there to be part of this misunderstanding, but that is in all honestly bullshit. Shogakukan properties have just as much right to as much protection as novels or other commercial media have. Raw scans lead to scanlations, which don't necessarily take away sales, but ruin the value of a license. This is something I talked about before way back when, in response to Justin Sevakis and fansubs, so we won't rehash that here.


Welcome to the future, you’re the only one here.


Speaking of tackling people that are "out of touch", the recent post by Miss Dynamite creator has, on his blog, posted an example of the kind of level of head-up-ass syndrome that I thought was only relegated to urban legend at this point. But then again, it involves a government agency, which might explain why they're so behind the curve of understanding.



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Thursday, June 18, 2009

One may die: The Akira live action that never was

So the other may live.



Well it’s not that messianic, but it seems official that the Akira live action film is totally DOA as of a little while ago. I think I can participate in the collective sigh of relief with much of the movie watching community to know that “Akira” will not go the way of Speed Racer, Dragon Ball, and Street Fighter, and descend into the collective utter crap-fest that is the cinematic evolutionary branch of “Hollywood Re-make.” Such a feeling however, must be tinted with a shade of regret for what might have been. Could an Akira live action be a good movie? Sure it could. Would it have been? Almost assuredly not. The only way to make it a good movie, would be to re-make it, shot for shot, with as much of the original story intact as possible. What would have happened though, is the inevitable “new vision” or “updating” or “tweaking for a new audience” that would have run roughshod over any actual script/technical advisers they had on the project… if any. I could see an ending where some Caucasian looking Kaneda modding his motorcycle A-Team style with rockets controlled by a PSP or some shit, for a final showdown with Tetsuo who doesn’t have psychic powers or a disgruntled anti-social youth culture mind set, rather he’s been taken over by some A.I. which runs all of future-mega-tokyo-robot-land and slowly turns him into a cyborg which allows him to do shit like fling garbage trucks at Kaneda while rolling down a highway all i-Robot style as he rides on his future-bike to the center of the city to finally free his kidnapped love interest who was invented for the movie and is played by played by Kristin Kreuk. And they wonder why people don’t bother going to movies anymore. Thank you “Legend of Chun Li.”

But whenever the noodly appendage closes a door, the great Flying Spaghetti Monster opens a can of awesome somewhere else. Futurama is finally getting the Family Guy treatment and is getting some new episodes made. I like Futureama a lot, but after feeling so fucked over (not as bad as “who is Cartman’s Father fucked over, but fucked over none the less) by the Family Guy “DVD Movie” (that shit was so bad I actually gave it away in front of a Best Buy to prevent someone from buying it and wasting their own money), I didn’t get that into the Futurama “movies” even though they were cleaver, a fun watch, and animated just fine. But, I am happy about this new development and hoping for Hulu distribution, even though from here in Tokyo I have to keep going to new lengths just to get around Hulu’s international filtering bullshit (FYI it works better if you… wait, no they’ll probably find out about that just that much faster if I spill the beans here). I know what you’re thinking and don’t even start.

The resurrection of Futurama is a positive outcome of an otherwise dismal development of producers being terrified of new and creative ideas in Entertainment, aka “Hollywood is out of Ideas,” which is so awesome when you see smart new films like “The Hangover” beat total shiat like “Land of the Lost.” It’s not that I want to see movie theaters go away, but they are the single only collective group which still enables the MPAA and their stifiling of the creative process. Labels and studios would gladly leave those fuck-wads in the dust if theater box office receipts dipped low enough to make them less relevant. The fact that the MPAA is a private and not a government organization will allow movie makers to drop their participation in the “voluntary” rating system without a single bit of interference.

But the “out of ideas” disease is unfortunately in full swing here in the land of Otaku culture as well, as we get ready for more reboots. One which I am particularly loathe to see is the Azumanga Daioh manga republication. It’s the same story… drawn again. This time however the art is disturbing much more on the Yotsuba side of things. Now artists can get better and one look at the early atrocities of Kozuke Fujishima when compared to later works, show that this is an almost universally good thing (except for Rumiko Takahashi who has gotten worse, and Masamune Shiro who went from meh to awesome to crazy). Not in this case however, where the signature style of what made Azumanga Azumanga are gone, only to be replaced with what looks like lazy practice drawing. The notion that time and money are going into something we’ve seen before and not something new. You can see Azuma’s poor excuse about pulling a George Lucas on the series on his personal site here (Japanese). Look for the new and improved Azumanga Daioh anime to have the airgun replaced with a walkie talkie in the matsuri scene, and for the character of Tomoe to be played by Jar Jar Binks.




If it sells books then great, but if the story is the same and the art has less detail, then I’d rather have something I haven’t read before.

Sunday, February 1, 2009

February

An unabashed expression of joy from witnessing the misfortunes of others.


If something bad is going to happen in your life, it’s going to be this reject month of the calendar. February sucks, and for those of us who can remember when Lincoln’s birthday and Washington’s birthday were two separate holidays, know that nothing is safe from the ravaging misfortune that this month shall visit upon those of whom fate has deemed worthy of punishment. There is of course, an upshot to all of this, and that is every once in a while, you get to escape unnoticed and watch these horrible things happen to someone else. With the month of darkness only 24 hours old, there has already been an abundance of schadenfreude (thought it seems that it would have its genesis in the previous month, but lets not get all wiki-nerd about dates and shit).

First entry, very a unprofessional piece (No, really. This is not going to have any kind of relevance to actual industry topics and will be written in the style of a retarded 11th grader. If you’d prefer the regular dry and uninteresting banter that this blog has come to embody, skip to the next color).

Someone Set Us Up the Baum. Or, karma is a bitch. For so many years the walking pimple of the internet Eric Bauman of Ebaum’s World has made money off of other people’s work with his little tag and watermark. For years the virus riddled poorly run website supplied n00bs with cheap thrills until they learned that only n00bs go to Ebaums World and then quickly jumped ship like rats on the Titanic. If you actually know nothing about what I am talking about - you fail the internet. To avoid the criminal penalties as such, please inform yourself by watching this fine documentary film. (Links to Youtube).

Now I am not opposed to shamelessly making money by breaking the unwritten rules of the internet, but only if it’s me. This guy makes the mistake of taking some .com investor money a while back, and now he and that site are now a footnote of a footnote in the great economic collapse of the Bush years. Ebaum being fired from Ebaum is such a nice thing to find out, but then to see the little jerk try to rise from the ashes with some Tuvalu hosted (that means .tv) forum for expressing his butt-hurt lowers your cholesterol just be reading it. It just shows how things come back to get you in the end if you are a dickwad (although that’s not really true at all if you do the math).

It’s not a problem until it happens to you. Or, Poor baby. (Article)
Big name studios get all boo-hoo over DVD profit margins being too low, after forcing prices into the crapper in the first place. It is simply amazing but not at all unexpected that every American industry under the sun which has a publicly traded company or two in it, is now banging on the door of the U.S. Government with their hands out asking for bailout money. Enter the elephant in the room of the movie business into the equation: Movies don’t make the same amount of money as they used to.
  • Rather than rightfully placing the blame for this on the fact that all of cinema from America and the world hit the market almost all at once in such a new format, meaning sales of DVD titles were never going to even sustain a plateau at such levels.
  • Rather than rightfully placing the blame for this on the fact that this massive dumping of movies and TV into the market would force prices to stabilize at an incredibly low level. Only to be jacked up at whiplash speed thanks to price minimums.
  • Rather than rightfully placing the blame for this on the fact that Hollywood movies suck, and now have to compete with TV and world cinema at the exact same price.
  • Rather than rightfully placing the blame for this on a distribution and retail system gone wildly out of control.
The industry has hired a bunch of professional winers analysts to tell government and the news media, that it’s the fault of Netflix and you the consumer. Yes, the same flawed logic that lead our primitive ancestors to believe the earth was flat, is being employed to bolster the notion that every time Netflix rents a movie, it’s a lost DVD sale for a studio. Yeah, I don’t know what I was thinking only renting the special extended edition of Critters 2... now what am I going to put on my DVD shelf? What makes the situation worse for the industry is actually Blue Ray. This format hit just a bit too early, trying to capitalize on DVD momentum, but instead ended up on stage right when the market’s collective buyer’s remorse started kicking in. Not only has this new format created some resentment amongst consumers by creating the feeling that now they have to buy the same movies again on this format, but lack of affordable players have caused a slow down with many consumers simply telling themselves “I’ll buy it when I get a Blu Ray machine” about currently released standard DVDs. Finally, add to this the fact that international markets don’t sell crap compared to the U.S., and the studios have no way to maintain the massive upshot of sales with the hookers and blow at the yearly sales conferences and all that (actually I never saw hookers and blow at these things but I did once drink moonshine out of a jar and eat pulled pork in the shape of Dumbo at a show in Nashville once). These corporations have to realize that such a level of sales are never sustainable, and the correct business strategy is to plan for such things, not to plan on such things.

There are imaginable but not yet attainable ways out of this, one of the most impending of which seems that in the future, the studios will cut out the middleman. That’s right, Circuit City was just the beginning, and soon even Best Buy and the biggest of the big DVD sellers Wal Mart will eventually no longer bump up DVD prices to twice of what they really should be, while at the same time putting studios in danger of financial ruin from the dreaded “return.” It’s not there yet, but eventually movies will be sold directly by the studios to the customers. Welcome this, for it is your new god.

Now I’d be in favor of a government bailout if it meant it spread in such a way as to go into development of an infrastructure for digital film delivery or direct studio to consumer sales, and also go into funding of original films (no remakes, franchises, or otherwise shitty regurgitations), not because of some artistic integrity bullcrap, but so that the bailout money doesn’t just get funneled back into the same broken system that says it needs bailing out in the first place.

However, since the first industry to get a bailout was also the first to ruin it for everyone else by giving out billions in bonuses and trying to sneak $70million corporate jets through the back door, I doubt the U.S. congress (some members of which actually believe the earth is only 6,000 years old) is going to feel like bailing out Hollywood producer types like the Weinsteins or Eisners. So better grab that copy of “Critters 2” on DVD, since like the Hummer and the no money down McMansion, it’s going extinct.


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Wednesday, December 17, 2008

The Meme-ing of American Entertainment

You don’t have to make sense to make dollars.

The universe in which an otaku lives is often one of a perceived righteous insulation from the “Americrap” entertainment which makes the Japanese entertainment media look so appealing. There is a stage that every otaku either passes though or becomes permanently stuck in, which has a basic premise of “Japanese manga and anime are the better than anything else, so I don’t need to pay attention to American anything because it’s all crap.” This was once a sustainable idea, in that in no way were the two markets ever going to significantly interact with each other, however for about a decade that has not been the case.

The problem… one of the problems… one of the many problems in the process in which the previously stated otaku isolationist sentiment is being made an impossibility, is that the domestic market always seems to have just the right elements to bring the most unredeeming elements of each entertainment methodology together in massive commercial endeavors. The specific element that is having a particularly noticeable effect is the 2 second attention span.

Now the quick non-substintive way of deciding what to make a movie/TV series/toy line/etc by looking at a presentation package for 24 seconds and then making some sort of decision whilst uttering le catch phrase du jour is nothing new. What is new is that this laser beam of unintelligent arbitration of creative commercial entertainment is now slicing straight through that otaku bubble of insulation mentioned previously. We have now the evidence that this beam has simply increased in strength, in this ghastly piece of gloriously expensive reptilian anal spew:



It’s important to point out that Chow Yun-Fat is and shall forever be awesome. However like anyone involved in the actual filming of this impending crapfest, he was simply a person paid to do a job and anyone in this group can not be held responsible for this cinematic post-natal abortion. The responsibility is that of the executive producers and investors that greenlight this very idea. Caught up in the moment of flashy 1 minute sizzle videos of Aeon Flux, Speed Racer, or any other animation made Hollywood live action, the frenzy picked up Dragonball too. That frenzy was unabashedly unconcerned with anime, continuity, originality, or anything else that would be associated with cinematic integrity. No, all they were concerned about, and all they had time for before putting down millions of dollars to make a major motion picture, was “the energy” of the title, and there’s a word we can use for that; meme.

Like the Speed Racer production, this film will be generally regarded as a failure. It will probably be a financial failure for the cinema operaters (not the studios) and is already an artistic failure. However there is hardly an American now who has not gotten the message loud and clear that failure is often rewarded and is by no means an impediment to financial gain and the ability to further replicate such monuments to failure. The smug satisfaction that an anime fan can take in the failure of this film is quickly evaporated in the knowledge that every Hollywood adaptation of an anime have all been abysmal failures, and none of those will make a dent in the momentum of further efforts in the same vein. Hollywood will not save itself.

Working in show business makes an atheist out of you very quickly when confronted with things like this:



This is real. There is no god.

Monday, May 12, 2008

Go (away) Speed Racer, Go.

Yes, "Lost in Translation" really was terrible.

Much like the way they’ve taken total control of this country’s political process, the “old guard” of baby boomers who insist on doing things their antiquated way, will not let go of the entertainment empires that some of them so desperately hold on to in an attempt to convince themselves that they’re still relevant (or the notion that somehow they still don’t have enough money). At the same time in order to garner even a small modicum of success, younger players in the game are forced to play follow the leader and present creative empty calories as true cinematic work, either out of fear or greed (In Sophia's case however, she is just bad at it).

There’s a lot the American movie mechanism doesn’t know about Japan for that previously stated reason, they’re basically still stuck in decades past when it comes to what they think. Herein is a conundrum I am having then with reconciling the Speed Racer movie. Is it a blunt over-hyped Hollywood special effects blundering remake of a classic American TV show? Or is it actually a blunt over-hyped Hollywood special effects blundering remake of a Japanese Anime? Don’t kid yourself, because the answer to this question will only be known in the long term, as that long term will also be where the effects of said answer will be felt. “Anime” as a part of modern culture which has finally entrenched itself in American life, may just bee seen as only a tiny blip in cultural evolution by 2012, with Speed Racer part of the centerpiece of epic fail that destroyed its fragile foothold. Then again, this celluloid turd might not harm anime much and just go take its place in the ever growing group of shitty Hollywood remakes of TV shows (those shows were never really the way anyone remembers them, and the aforementioned old guard just likes to make them because it helps them feel relevant again, and hold on to their money by minimizing risk on something that's actually new. Could you imagine if someone today had tried to make the movie Alien in today's Hollywood? It would have been sidelined so fast by studio execs anxious to get Sigourney cast as Jane in a remake of The Jetsons alongside Will Ferrell as George and Lindsay Lohan as Judy, featuring cgi Scooby Doo as that stupid talking dog).

What the anime market doesn’t need right now are Hollywood remakes like this, and the disastrous results that they may bring. As with many things that come out of Hollywood, there is a right way and a wrong way to treat a property, but it is also important to remember that this difference between right and wrong rarely has any bearing on profitability, since the brain dead Uwe Boll is still out there making more money. It is hoped that the scenario of shitty movies being able to bring in any kind of profit will finally be behind us one day far in the future, BUT the anime market as it is now can not afford this to tarnish an already weak position, forcing anime back out of the American market back into obscurity. This scenario would make the entire scope of anime fandom in America just an asterisk in VH1’s undoubtedly already planned “I love the 00’s.”

We’ll have to hope for a few things if we really want to keep this market from shrinking back to the size it was at the beginning. The Speed Racer movie has to come and go, and the word “anime” should be distanced from it as much as possible. More importantly, we must hope that this does not usher in some morbid parade of the carcasses of truly good anime as remake after remake, starting with Voltron and going all the way through Lupan III and Ninja Scroll ending with a cinematic abortion that would be Michael Bay Presents: Ghost in the Shell. In the heyday of Anime as a consumer good, surviving such an onslaught might have been possible, but in these days of an anime market devalued by digital fansubs, it’s an economic execution with far reaching effects (no Michael, not those kind of “effects”).


-TAO